Overview
As a motivational speaker, author, judge, law professor and mother, Hon. Rosemarie Aquilina was immersed in the world of abuse and trauma of all kinds and at all social levels. She realized that her purpose in this world is to remind people that they are worthy and they are strong. Her main problem was that resources on trauma healing are scarce. People need a reliable advocate in their corner in a world of uncertainty, but they don’t know how to find it. Lack of immediate knowledge that these unique resources exist prevents connection with audiences, and ultimately prevents healing overall. 

Our main goals were to build a unique brand, generate impactful key messaging, and push brand awareness with an emphasis on introducing the innovative new therapy tools of affirmation puzzles with a purpose. 

Additional goals were to create a cohesive branding strategy to establish impactful connections, build an enticing pull with intended audiences, and generate awareness through unique educational tools.

Deliverables
Brand Audit  /  Brand Identity  /  Brand Architecture  /  Brand Strategy  /  Logo Design  /  Graphic Design  /  Messaging  /  Brand Guide  /  Packaging Design  /  Specialty Product Design  /  Apparel + Promo  /  Print

Creatives + Partners
Jennifer Lohman – Brand Build
Capital Imaging – Printing & Packaging
Andrew Scadden – Graphic Design
Ashley Davis – Web Development