Overview
Document This needed a new name, a new look, and a new vibe. As a powerhouse in the document and asset organization industry, they were just not attracting the right clients. We needed to take their left-brain-leaning artistic limitations and breathe vibrant life into their important offerings. 

Goals were to get their brand focused, streamline all the creative elements, and achieve the look of a well established brand with a history of successful clients. Gaining brand recognition while appearing legit online and in print were also key. And finally, reaching target demographics was a must. First, we ran them through the Naming Ideation process, landing on a unique new company name complete with attainable URL and relevant key messaging. Then we started the Brand Build to further flesh out their visual brand identity.

Deliverables
Brand Audit  /  Naming Ideation  /  Brand Identity  /  Logo Design  /  Graphic Design  /  Messaging  /  Brand Guide  /  Corporate Identity  /  Print

Creatives + Partners
Jennifer Lohman – Brand Build
Capital Imaging – Printing
Andrew Scadden – Graphic Design
Ashley Davis – Web Development