Overview
Regina Carey needed help organizing all the pieces of her branding. This required the two of us renting an entire conference room, laying out all the physical and digital branding pieces on the table, rolling up our sleeves, and diving into the puzzle! Together, we created a more streamlined branding strategy that included deciding on her brand voice, solidifying her key messaging, and identifying her ideal naming structure, cadence, and URL moving forward. Regina Carey, of Carey On, is the Queen of Action!
Additionally, Regina needed a logo refresh, a new website with updated text copy and content, and new graphic design materials.
Deliverables
Brand Audit / Naming Ideation / Brand Identity / Logo Refresh / Graphic Design / Corporate Identity / Messaging / Brand Guide / Website / Print
Creatives + Partners
Jennifer Lohman – Brand Build
Capital Imaging – Printing
Andrew Scadden – Graphic Design
Ashley Davis – Web Development






