Overview
Jon Munro was looking to upgrade his branding to better fit his company’s new focus on landscape construction and installation. His third-generation family business was named “Munro Landscaping”, but he wanted something more suited to what they do now and where they plan on being in the future. 

Jon didn’t want Munro bucketed in the same category as a tree trimmer or lawn care provider. They were after more high-end clients that see the value in their high-end designs with customized outdoor living spaces. 

Our main goals were to rename the business, to appeal to a higher-end target demographic, gain brand recognition in the higher-level market, and better represent the visual identity of a well established brand with a history of successful clients and projects. We needed to clearly illustrate how Munro is the seasoned expert and leader in the outdoor living spaces industry by focusing on selling the value of the outcome, and not the quality of the products or services themselves. 

Deliverables
Brand Audit  /  Brand Identity  /  Brand Architecture  /  Logo Design  /  Graphic Design  /  Messaging  /  Brand Guide  /  Corporate Identity  /  Competitor Comparison  /  Trade Show Concepting  /  Fleet Vehicle Design  /  Signage  /  Apparel + Promo  /  Print

Creatives + Partners
Jennifer Lohman – Brand Build
Capital Imaging – Printing, Packaging & Signage
Andrew Scadden – Graphic Design
Jungle Jane Promotions – Promo Concepts