Origin - SOLOH FOCUS

SOLOH FOCUS | OUR ORIGIN STORY

At the heart of
Soloh Focus is a story
worthy of sharing.

So... what’s the story behind all the lions? Lions lead with presence. They don’t need to roar to be heard, they command attention simply by being. They protect their pride fiercely, yet are gentle and loyal within their circle.

That’s exactly how we approach branding. With calm strength and lion-like focus. When you work with SOLOH FOCUS, we don’t just make you a logo with some cool colors. We help you step into your power and feel like the lion of your industry with bold, strategic, confident, and unapologetically visible branding. Together, we don’t just build a brand, we build a legacy. Your brand is our focus.

So... what’s the story behind all the lions? Lions lead with presence. They don’t need to roar to be heard, they command attention simply by being. They protect their pride fiercely, yet are gentle and loyal within their circle.

That’s exactly how we approach branding. With calm strength and lion-like focus. When you work with SOLOH FOCUS, we don’t just make you a logo with some cool colors. We help you step into your power and feel like the lion of your industry with bold, strategic, confident, and unapologetically visible branding. Together, we don’t just build a brand, we build a legacy. Your brand is our focus.

So... what’s the story behind all the lions? Lions lead with presence. They don’t need to roar to be heard, they command attention simply by being. They protect their pride fiercely, yet are gentle and loyal within their circle.

That’s exactly how we approach branding. With calm strength and lion-like focus. When you work with SOLOH FOCUS, we don’t just make you a logo with some cool colors. We help you step into your power and feel like the lion of your industry with bold, strategic, confident, and unapologetically visible branding. Together, we don’t just build a brand, we build a legacy. Your brand is our focus.

JENNIFER LOHMAN | BRAND DESIGNER

Know who you are.
Then communicate it.

For the past two decades, I’ve worn just about every creative hat in the branding world. From eager freelancer and entry-level designer to Creative Lead and, eventually, Executive Creative Director. I've climbed the corporate ladder one inspired project at a time. Today, I run my own shop as the founder of SOLOH FOCUS, holding a few more titles than I probably should. Not too shabby for a Louisiana-born country girl.

My expertise lies in building thoughtful, compelling brand identities. Refined visuals, intentional messaging, and designs that people remember are my superpower. I believe the most successful brands are built from strong relationships, because great work happens when collaboration is rooted in human connection.

Over the years, I’ve had the privilege of working with and guiding a talented network of creatives. Many of whom have continued with me into this new chapter. SOLOH FOCUS is a reflection of that legacy: polished, purposeful, and built with intention. My mission? Build great brands for great businesses, alongside great people.

Jennifer Lohman
Principal | SOLOH FOCUS

A DEEPER LOOK INTO OUR BRAND

The origin story behind the icon and the name.

The overall shape as a 2D graphic is that of a hexagon; a symbol for symmetry and strength.

Hexagonal patterns are prevalent in nature due to their efficiency. For the honey bee, honeycomb hexagonal grids require less wax to construct and gain strength under compression. This shape makes efficient use of space and building materials while also suggesting SOLOH FOCUS works well under pressure and deadlines.

Productivity, efficiency, teamwork and balance are traits of the bee. They also represent a flourishing industry, and in legend are believed to be lucky and have knowledge of the future. Bees are considered innovators.

“Bees, no matter how ugly the place you put them, will always find the flower and the honey.”

ARY VINCENCH

The overall shape of the icon a cube or a box.

Symbols of stability, permanence, and geometric perfection representing solid structure, organization, satisfying order with a consistent cadence alluding to building something bigger. Boxes reflect a sense of closure, being completely finished with a project, fully processed issues, or having something all figured out and resolved.

Boxes are associated with gifts, having treasures hidden inside. It symbolizes the joy of anticipation, curiosity, and the warmth of receiving something special. Storytelling, communication, and connection are all symbols of gifts and boxes.

Boxes can also signal movement and travel with new beginnings. Imagine packing up and relocating to start a new chapter in life.

“Think outside the box, collapse the box, and take a fucking sharp knife to it.”

BANSKY

The various planes of the cube mimic a puzzle.

Shapes fit uniquely together creating symmetry out of asymmetry. This indicates solving problems with creative solutions. Like the Rubik’s cube, puzzles are quite fun and encourage working together to find the answers.

In this rendering, we also recognize the chevron symbol which is made up of two slanting lines that form an inverted V. The chevron symbolizes luck, good fortune, hope, prosperity, and the start of a new chapter in life. A chevron pointing down is associated with Venus, the goddess of love and beauty. Used as a pattern in Roman mosaic flooring, the geometric designs symbolized wealth and luxury. During the medieval period, the pattern was also used in churches and cathedrals to symbolize order and divinity. Chevron designs also indicate rank or length of service in the military.

“A minute to learn. A lifetime to master.”

RUBIKS'S CUBE SLOGAN

The icon can also be viewed as an arrow fletching.

An arrow universally symbolizes power and direction, forging a path, not giving up, moving forward and forward thinking. This speaks to our continuous updating of technology and ever-evolving creativity.

Fletchings have one feather that is colored differently and is called the “cock”. This feather is what allows for stability and optimal flight. This signals focusing on one path until successful.

Our icon also suggests the shape of a growing tree. SOLOH FOCUS has sprouted from humble beginnings, to ever reaching higher and ever evolving. As we adapt to our growing surroundings, SOLOH FOCUS pushes through the ceiling and branches out.

“The tiny seed knew that in order to grow, it needed to be dropped in dirt, covered with darkness, and struggle to reach the light.”

SANDRA KING

Solo + Lohman = Soloh

The name Soloh Focus is rooted in both personal rebirth and intentional branding. It began as a reclaiming of identity—specifically, the “Loh” in Soloh, drawn from my family name, Lohman. It represents origin, roots, and the strength that comes from remembering who you are, even after everything around you changes.

This business was born from deep personal transformation. I emerged from loss, heartbreak, and estrangement with more than scars. I came out with clarity, courage, and an unshakable commitment to authenticity. The lion became my symbol: focused, majestic, and resilient. A protector of the pride, but also a solitary force when needed. That lion energy flows through everything I do.

Soloh represents the solo journey each of us must walk. The cultivation of inner strength, the quiet power of self-alignment. Rather than chasing down clients, I believe in nurturing an ecosystem so magnetic, it draws in exactly who’s meant to be here. Like bees to a well-tended garden.

And then there’s Focus. It came from a late-night naming session with Regina Carey—The Queen of Action herself. The word stuck, because it defines how I work. When you're a SOLOH FOCUS client, you are the only thing in focus. Your goals. Your brand. Your success. This isn’t a revolving-door agency. It’s personal. It’s meticulous. It’s lion-level dedicated.

SOLOH FOCUS | CREATIVE TO OUR CORE

We are a collective pride of focused creatives.

We are humans gifted with being creative. SOLOH FOCUS is a collective of wildly talented individuals. Many of these brilliant minds have followed me from past ventures, choosing to grow with SOLOH FOCUS because they believe in what we’re building. Together, we bring decades of experience, craft, and camaraderie to every project. The SOLOH FOCUS brand stands on the shoulders of every contributor who poured their skill, passion, and precision into our work, and it shows in everything we create.

Fueled by a collaboration of talent, trust, and shared vision. Our pride of creatives aren’t random freelancers. They’re the ride-or-dies I’ve built brands with over the years. SOLOH FOCUS is what happens when top-tier talent sticks around and levels up—together.

Evan Bryant

Nathaniel Clark

JOIN US

JENNIFER LOHMAN | A DEEPER LOOK INTO OUR BRAND

We are a collective pride of focused creatives.

We are humans gifted with being creative. SOLOH FOCUS is a collective of wildly talented individuals. Many of these brilliant minds have followed me from past ventures, choosing to grow with SOLOH FOCUS because they believe in what we’re building. Together, we bring decades of experience, craft, and camaraderie to every project. The SOLOH FOCUS brand stands on the shoulders of every contributor who poured their skill, passion, and precision into our work, and it shows in everything we create.

Fueled by a collaboration of talent, trust, and shared vision. Our pride of creatives aren’t random freelancers. They’re the ride-or-dies I’ve built brands with over the years. SOLOH FOCUS is what happens when top-tier talent sticks around and levels up—together.

Evan Bryant

Nathaniel Clark

Karen Sharky

Marketing

JOIN US

JENNIFER LOHMAN | A DEEPER LOOK INTO OUR BRAND

We are a collective pride of focused creatives.

We are humans gifted with being creative. SOLOH FOCUS is a collective of wildly talented individuals. Many of these brilliant minds have followed me from past ventures, choosing to grow with SOLOH FOCUS because they believe in what we’re building. Together, we bring decades of experience, craft, and camaraderie to every project. The SOLOH FOCUS brand stands on the shoulders of every contributor who poured their skill, passion, and precision into our work, and it shows in everything we create.

Fueled by a collaboration of talent, trust, and shared vision. Our pride of creatives aren’t random freelancers. They’re the ride-or-dies I’ve built brands with over the years. SOLOH FOCUS is what happens when top-tier talent sticks around and levels up—together.

Evan Bryant

Nathaniel Clark

Karen Sharky

Marketing

JOIN US

Our trusted creative partners.

Focus Features

Brands we build are brag-worthy.

Every project leverages high-caliber talent to build branding deliverables that align with your core values, elevates your image online and in print, and builds a lasting impression with your audience. Your brand is our focus.

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